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The New Rise of AI on Social Media — (and Why You Shouldn’t Be Afraid)
I didn’t want to write this.
Not because I’m afraid of AI.
But because I know this post will trigger two groups of people:
The AI-worshippers who think ChatGPT is the second coming of God.
The AI-doomers who think it’s the beginning of the apocalypse.
Both are wrong.
And if you’re still reading this, you probably feel it too.
Because somewhere deep down, you know that AI isn’t just another “tech trend.”
It’s something bigger.
Something that will either make you…
or completely break you.
The Moment It Hit Me
A few months ago, I found myself at 2 AM, doomscrolling, half-asleep.
I stumbled across a random clip on X about Grok.ai — Elon’s AI assistant.
I clicked it without thinking.
And within 3 minutes, my heart dropped.
Not because Grok was scary.
But because I realized how far ahead some people already were.
These weren’t “tech bros.”
These were regular people who had figured out how to plug AI into their workflows and multiply their output.
While I was still thinking about whether AI was “good” or “bad,”
they were using it to become uncatchable.
I closed my phone and just sat there.
Why Most People Feel Terrified
Let’s be real:
Everywhere you look, the narrative is the same:
“AI is going to replace you.”
“AI is going to take your job.”
“AI is making everyone dumb.”
And if you’re like me, your brain starts running:
What if they’re right?
What if I can’t keep up?
What if all my skills become useless in 5 years?
This fear is normal.
But here’s the problem:
Fear has two paths — freeze or move.
Most people freeze.
They either ignore AI completely (hoping it goes away),
or they binge content about it without ever touching it themselves.
Both paths lead to the same place:
falling behind.
The Real Problem
The problem isn’t that AI is here.
The problem is that most people don’t know how to think anymore.
MIT recently ran a study that proved something terrifying:
when people over-relied on AI to solve problems, their brain activity literally dropped.
Microsoft and Carnegie Mellon ran a similar study and found something else:
too much AI = lower analytical engagement + cognitive atrophy.
Translation:
if you use AI as a crutch instead of a tool,
you stop thinking for yourself.
This is what I call “AI brain rot.”
And this is why I used to be anti-AI for over a year.
I saw how it made some people lazy, dependent, and soft.
I didn’t want that to be me.
But here’s what I eventually learned:
AI Is an Amplifier
AI doesn’t make you dumb.
AI doesn’t make you smart.
It makes you more of what you already are.
If you’re lazy, AI will make you lazier.
If you’re creative, AI will make you more creative.
If you’re a procrastinator, AI will help you procrastinate faster.
It’s a mirror.
It reflects your habits back to you — at 10x speed.
Which means this moment in history is one of the most important we will ever face:
Because for the first time, your future will not just depend on what you do —
but on how well you think.
The Path Forward
So, what do you do?
How do you avoid becoming one of those mindless “yes men” who just copy-paste AI prompts all day?
You have two options:
Option 1: Keep Playing Small
Ignore AI.
Hope it doesn’t affect your job.
Stay afraid.
(But don’t complain when you get replaced.)
Option 2: Learn to Think With AI, Not Through AI
Here’s what that looks like:
Step 1: Develop Independent Thinking
Before you even touch AI, get clear on what you actually think.
Pick a topic, write down your raw thoughts on paper, then run it through ChatGPT.
You’ll be shocked at how much better you use AI once you have an original thought to feed it.
Step 2: Build Systems, Not Just Prompts
Prompts are just tools.
Anyone can copy-paste them.
But the people winning in this game?
They build systems.
Systems for generating ideas.
Systems for creating content.
Systems for testing and improving.
AI becomes your assistant inside those systems — not your replacement.
Step 3: Treat Your Life Like a Science Project
This is the most overlooked step — and the most powerful.
Stop treating mistakes as failures.
Treat them as negative feedback in your system.
You have no other way to figure out what gets better results.
Experiment like your life depends on it — because it does.
Test different fitness routines.
Test different content styles.
Test different business models.
Test different ways of thinking.
Make your entire existence an experiment.
Observe. Adjust. Improve. Repeat.
The people who will thrive in this new age aren’t the ones with the most talent —
but the ones willing to run the most experiments.
Step 4: Train Like a Philosopher, Execute Like an Operator
Philosophy without action is useless.
Action without philosophy is blind.
Spend 30 minutes a day just thinking.
Then spend the next 8 hours building.
This is how you stay human in a world of machines:
you keep asking the questions a machine can’t.
The Spiritual Side of AI
Here’s where most people get uncomfortable:
AI is not neutral.
It will pull you toward extremes — either hyper-productivity or hyper-passivity.
And if you’re not careful, you start outsourcing not just your thinking,
but your being.
This is why I tell people:
AI is a spiritual tool.
It forces you to confront the most important question:
“Who am I becoming while I use this?”
If you can answer that clearly, you win.
My Challenge to You
Stop asking whether AI will replace you.
Start asking whether you’re the kind of person who could be replaced.
Because here’s the truth:
If you’re just following instructions…
If you’re just repeating what everyone else is doing…
If you’re just copying and pasting without adding your own insight…
You’re already replaceable.
The people who thrive in this new era will be the ones who use AI to extend their humanness, not to erase it.
The Bottom Line
This is not the time to hide.
This is not the time to be passive.
This is the time to get clear on your mission,
build your skill stack, and use every tool available to you to move faster.
AI is just one of those tools —
but it’s the most powerful one we’ve ever seen.
And if you can learn to use it without losing yourself, this next decade will be the most exciting of your life.
P.S. — When ever you are ready > Here’s How I Can Help You
If this post hit you in the gut — and you’re tired of sitting on the sidelines — I can help you build a personal brand, create a professional website, and turn your knowledge into content that stands out in the AI age.
That’s exactly what I do for my readers:
I help you build a digital home that attracts opportunities while you sleep.
When you’re ready, click [here] to start building your website + brand with me.
Thank you for reading.
This is just the beginning.
Next week, I’ll share my favorite system for creating content at scale using AI — without losing your originality.
Until then,
Bright
